The Importance of Onboarding Users in Your App

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Attracting and retaining users is essential for the growth of your app. Even more so, it is necessary to maintain competitiveness in an expanding market. So, how can you offer an easy onboarding experience that teaches new users the fundamental mechanics of your app, sells them on its worth, and expedites their understanding of its benefits? How crucial is app onboarding in the realms of app development?

Let’s dive right in!

What is Application Onboarding?

Let’s take a step back and define app onboarding. App onboarding is the first user interaction with an application and is the most crucial aspect of the user’s experience. The app’s onboarding process is essentially the user’s initial impression of the app; if it’s designed well, the user is more likely to return. 25% of users abandon an app after a single use, and 77% leave an app within 72 hours after download.

Why is User Onboarding Crucial?

The effectiveness of app onboarding is vital for consumers, as it helps create the tone of your app and increases user engagement. Your first-time user experience must accomplish three primary objectives:

  • Onboarding guides new users through registration and login credentials (if necessary).
  • App onboarding educates users on why the app would benefit them, how to utilize it, and other brief suggestions.
  • Once a user has built a profile, the collected data may be utilized to customize the user’s experience, including alerts and suggestions.

Three frequent types of onboarding

There are several forms of app onboarding, which may make selecting the optimal technique challenging. Examine these three prevalent styles of app onboarding to determine which is most appropriate for your app.

1. Benefits

Advantages onboarding, also known as feature promotion, emphasizes the benefits of your software and how it may enhance your customers’ lives. The advantages technique aims to increase your conversion rate by encouraging more individuals to use your platform. This onboarding form lets you discuss the app’s functionality rather than its operation.

2. Operation

This form of app onboarding introduces users to the app’s core features. Function-based methods, also known as instructional-based approaches, go further into how these functionalities achieve the app’s objectives. Typically, a demo video is included to demonstrate the app’s user interface to new users.

3. Progressive

Progressive onboarding demonstrates more sophisticated app procedures. It often consists of gesture-based interactions and new information that appears as the user navigates through the different onboarding processes.

Implementing an App: Best Practices

If you’re searching for a way to increase app engagement, here are some best practices for designing a successful onboarding framework.

  1. Simplify

Seventy-two percent of users indicate that finishing the app onboarding process in less than one minute significantly influences their choice to continue using an app. Achieve this initial impression and increase user retention by streamlining app onboarding as much as feasible. For instance, request the bare minimum of personal information and permissions, and keep to the functionality and UI components critical for users to perceive the app’s value. For example, a movie ticketing app should seek location access (and explain why it’s required to discover local theatres and showtimes) but not the camera or contact’s access. You may always promote new features, such as linking social networks or participating in rewards programs, in subsequent meetings or welcome letters. It would help if you also worked towards being concise to maintain the user’s interest. Keep the first user experience basic and request the information you need.

  1. Allow the User to Skip Steps

Not all individuals want to be guided through the onboarding process. Tech-savvy users may want to dig in and explore the app independently, bypassing the guided tour. Adding a skip option to Vevo’s onboarding sequence boosted logins by over 10 percent and the number of successful sign-ups by nearly 6 percent. Consider conducting an experiment that enables users to bypass the entire onboarding process when A/B is testing your onboarding flow to see what your user base prefers.

Conclusion

Whether in the hotel, fintech, or entertainment industries, app onboarding is an efficient method for ensuring your app’s success. Successful onboarding involves training customers on how to use your app and convincing them of its usefulness. Build an app using Builder.ai and digitize your business!

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