The PR industry always had a harsh history as it has been accused of lying in an outright manner or just spinning the truth. Like every other industry, you will find both bad and good eggs. Going through the dross takes time, but as a result, it is worth every single effort. If you are also on the hunt for finding the best PR agency in your town, then here are three sureshot signs that will tell you that you have found the right one. After all, it just matters about locating the one that suits your interests in the best manner.
#1 Offers Realistic Goals and Results
There are PR agencies that might promise you extraordinary results in the first place. However, it is not at all practical as good things take time. For instance, the agency person assuring that your product/brand will be among Oprah’s favorite aspects or a front-page article on any of the Fortune magazines within a couple of months. It might be very much easy for you to fall into this trap, especially when you have a product that will set a benchmark in the marketplace.
The key takeaway here is not to believe such hopes and promises that are not at all realistic. Alternatively, go with a public relations marketing agency that has more practical and strategic expectations. Undoubtedly, the results mentioned above are achievable, but they take much more time than one can imagine. So while keeping the reality check in mind that PR and marketing can be a slow burn at times, especially if you are a newcomer.
#2 Measurable Results
PR is a facet that demands to measure results and efforts. With time, you will discover several agencies with different approaches. All you need to make sure is to ask them how they measure their results. If you find their representatives providing clear examples of outputs and outcomes, you are on the right track. Besides, if you find them with vague responses, then better consider it as a red flag. Undoubtedly, the audience reach of contributed articles, press releases, social media posts, and other strategies are measurable. It would be best if you find an agency that leaps to deliver the same results.
#3 Provides Innovative Insights
Bear in mind that any established PR agency cooperatively will have years of experience in PR and marketing behind them. This is why it is inevitable that brainstorming experts will give you plenty of ideas that will dramatically grow your exposure in the marketplace. If you find them saying “absolutely sir” or “yes! Sir,” consider them as a great option. And at the same time, if they don’t correct or challenge you on the most suitable ways to connect with the potential audiences, they might not be the professionals they claim to be.
However, online user feedback is a great way to review the performance of agencies. Perhaps, that might not let you learn about their dynamism. Scheduling a one-on-one meetup can be the most reliable way to learn about the shortlisted options and will further help you determine whether you have selected the best PR agency or not.